Branding, Packaging, Video, Clothing, Social
I began with Verde Natural when they were in the middle of a rebrand, with only the new logo above to work with. I took this logo and the company's core beliefs to develop the look and feel of the brand. Since they were a "living soil" cannabis company, they wanted to portray the plant in its truest form. In this light, I decided to push for the strongest brand pillar to be sustainability. To help educate new consumers on cannabis and guide them in the right direction, we created an experience guide, developed using terpene data that was organized into 4 categories below. The final product had two categories in the sativa realm and two in the indica realm.
Logo Development, Typography, Color Palette
EXPERIENCE GUIDE • FLOWER PACKAGING
All packaging was made with sustainable materials
Re-stash jars & sustainable to-go packaging
To reduce the plastic waste in the cannabis industry, I worked with Re-Stash to design the child proof glass flower jars, shown above. They also have a rubber seal on the outside to prevent glass breaking. These jars were sold at the dispensaries along with a discount refill program.
SUSTAINABLE TO-GO PACKAGING
These are meant for the people that are not regular customers at Verde. I worked with Sana Packaging to design a package that was created out of hemp and easily recycled. We continued these efforts by making to-go bags out of recycled paper & a sustainable bag you could bring back to take your products home.
During the rebrand, I ran the development of new signs for the dispensaries. I sourced and met with many sign manufactures to find the best quote and produce the best product.
During my time at Verde, I had the opportunity to present an opportunity to collaborate with the Grateful Dead on a line of products. I developed a marketing proposal for the band and branded it to represent how our two brands would work together.
I helped launch the Verde Natural brand in California. For the launch, I traveled to our grows in northern California and developed a "coming soon" video. This video was filmed and edited by myself.
For Verde Natural's swag we wanted to create some fun yet subtle designs that still represented the culture well. The Verde brand's persona was to represent "the good life."
I managed the social media manager and developed designs for new strain drops. Throughout my time, I helped build a consistent, engaged audience. I photographed each strain & created typography to represent it's personality.