DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
KAMA
Branding, Packaging, Photography, Web, Social
In the conception of KAMA’s branding, I wanted to create a high-end, modern, aesthetic while drawing elements from the Hindu culture.
In logo development, I wanted to create something strong & clear, but not void of concept. The intersecting lines within the logotype not only branch from the convergence of cultures in the design, but hold deeper meaning. Vertical lines are symbolic of strength, while horizontal lines are seen as peaceful. The intersection embodies so much of the Hindu culture, the origin of the name KAMA. The brand is styled as bold yet minimal, and above all, luxurious.
BRANDING
Logo Development, Typography, Color Palette
PRODUCT PACKAGING
Edibles & Concentrate Packaging
EDIBLES
Kama edibles come in two different forms: gumdrops in the flavors of popular cocktails, & taffies in the flavors of high-end desserts. I wanted to create cohesive packaging the brought both of these kinds of candies together as a brand, while still calling to the originality of each flavor. As a final touch, I used soft touch stock & UV coating on the boxes, in keeping with the rich feel of the brand overall.
The packaging was created in accordance with cannabis laws of the state of Colorado.
CONCENTRATES
In the development of the packaging for the concentrates, I felt the design should portray the high-end quality of the product. The wrap of the box mimics a billboard, with the ability to showcase our logo and our brand as boldly as possible. The overall design is in keeping with the KAMA brand by using a clean, simple background, with strong, rich colors, continuing the use of the Hindu-inspired pattern within the inside of the box. I used a metallic copper material, to further portray luxuriance & keep in tone with the eastern aesthetic seen throughout the brand.
The packaging was created in accordance with cannabis laws of the state of Colorado.
WEBSITE
Made in WordPress
WIREFRAMES
CONCENTRATE BROCHURE
To accompany the marketing of the KAMA wholesale brand, I created an informational booklet, diving deeper into an explanation of the products. Throughout the book, I implemented key elements of KAMA’s branding & high-end photography.
The booklet was created in accordance with cannabis laws of the state of Colorado.
