DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
DABLOGIC
Branding, Packaging, Video, Clothing, Social
When starting on DabLogic, a Solventless Hash company operated by Verde Natural, they had sparse branding elements, but no direction/consistency. I dove into the company's ethos, vision and beliefs to rebrand this company & put back in the right direction. The brand branched off of sacred religious beliefs and how hashish had been used throughout history. The large collection of symbols from all different religions and areas made the brand look chaotic.
The process of creating solventless hash has a vast history and many different religious influences. DabLogic has taken these old world methods and incorportated modern technology to bring you the products you see below. Instead of trying to combine all of the different cultural elements into one brand, I thought it was best to create our own "religious" world of hash.
When speaking to web design, the most important thing is to portray information in the most user friendly way possible. This allows the viewers to stay engaged and continue scrolling through the page. With my experience in Wordpress, Shopify, Wix, Squarespace & HTML, I'm always pushing the limits on the interactive nature of a website.
DABLOGIC AUGMENTED REALITY
To bring the launch of the DabLogic hash box to the next level, I developed an entire AR experience meant to showcase the clean, pure production process of the high quality product. I did this by directing, animating & developing a video that would play when a phone pointed towards the QR code on the box. With this technology, we were able to keep the fun going, and continue to drop in special easter eggs for the viewers to continue to enjoy.